At SWFL Marketing Group, we believe that promotional products are about more than branding—they’re about meaningful impact. And in some cases, a simple item like a sticker can be the difference between chaos and calm in a critical situation.
Recently, a client came to us with a challenge that was both deeply human and logistically urgent: how can we ensure that if a caregiver for a dementia patient is suddenly hospitalized or unavailable, emergency services and backup caregivers know exactly what to do?
The solution? A custom-designed emergency refrigerator sticker—highly visible, easily updatable, and built for fast action when seconds count.
The Age-Friendly Collier Steering Committee agreed to provide funds (through the Leadership Coalition on Aging) to have removeable stickers that could be placed on refrigerators, with red print on a 5.5 x 8.5” size with areas for customization by the caregiver to include who to contact in the first 2 hours, 2 days, and 2 weeks to take for the person with dementia while the caregiver is in the hospital. Our initial order was for 5000 pieces to be distributed to various agencies in Collier County, FL to share with caregivers of those with dementia. Within 3 weeks our client placed another order of 5000 stickers.
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This initiative couldn’t be more timely. According to the Alzheimer’s Association, over 6.9 million Americans aged 65 and older are living with Alzheimer’s disease in 2024. In Florida alone, that number is expected to rise by more than 24% in the next five years. Over 11 million family members across the U.S. currently provide unpaid care to loved ones with dementia—often without the tools, planning, or resources to manage emergencies.
Before these stickers were introduced, caregivers had to rely on handwritten notes or memory to relay emergency plans—often unreliable in a moment of crisis. Now, with a clearly visible, purpose-built label placed right on the fridge, vital instructions are easy to find and follow. It’s peace of mind in sticker form.
This is the kind of work that fuels us at SWFL Marketing Group. Whether it’s supporting nonprofits, healthcare providers, or public safety initiatives, we’re proud to help turn ideas into tangible tools that protect, inform, and empower.
Want to create a product that makes an impact?
Reach out to SWFL Marketing Group today to explore customized solutions that promote your mission while protecting the people who matter most.
Call us at 239-437-4370 or Contact us today through our site!
