eCommerce & Informed Delivery

Technology is available to bring more convenience to your everyday life. Whether you use it for accounting services or to simplify your operations, it’s prominent in almost every facet of business.

Convenience comes with its own set of dangers, unfortunately…

According to research, personal data was involved in 58% of breaches in 2020. As the number of account takeovers and unauthorized users access online platforms, it’s more imperative than ever to have security in place that is reliable and can protect your customer’s identification.

One way we can protect you and your customers’ data while using online stores is by using email authentication, another layer of protection to add when accessing online storefronts. Our Host is called OMG, and they take security very seriously! 

Consider this scenario. Your customer is a large tech corporation that needs an online store for employees to purchase branded polos and hats. Even though the storefront is protected by a password, an unauthorized user hacks in and purchases all of the available apparel. Not only is your customer’s highly classified data compromised, but now strangers are wearing or selling their logoed apparel.

The above is a scary situation, especially since you promised to safeguard your customer’s information the moment they signed the dotted line to partner up with you.
The solution? Utilizing Email Authentication

When you set up an online store, you want your customer’s identification, data, and branded merchandise to never be breached.

OMG online stores can be protected with a password that is sent to end consumers, as well as email authentication.

Email Authentication allows distributors, dealers, and decorators to control access to an online store by validating an end-users email address against a pre-approved email domain before they can access the store. Then, anyone with a valid email address will be sent a temporary link granting them access.

By incorporating this extra-secure login process, only permitted end-consumers can safely access a storefront, and bad actors can’t obtain confidential information and purchase branded merchandise.

What are other eCommerce security solutions to consider?
When operating your own online retail store or managing your client’s store, you need to consider heightened security solutions to build trust and prevent malicious activity. Along with email authentication, other eCommerce security solutions to take into account includes:

HTTPS and SSL Certificates
According to the Google Transparency Report, 96% of the world’s top 100 sites default to HTTPS. By using HTTPS protocols, you’re keeping your users’ sensitive information safe. On the other hand, SSL Certificates act as a cryptographic key to an organization’s details, enabling secure connections from a web server to a browser.

Anti-malware and Antivirus Software
An anti-malware is a software program that prevents infectious software from infecting your computer. Then, antivirus software searches for known threats and flags suspicious behavior.
Secure Payment Gateway
Instead of storing your client’s credit card information on your database, you can keep it secure by using a third party payment processor such as Stripe – a company that OMG has already Teamed up with (among other software integrations)! And, in case you were wondering, Stripe is certified as a PCI Level 1 Service Provider, meaning it offers the highest and most stringent certification level in the payments industry.

Having a secure system in place to protect sensitive information is vital in today’s online world. There are other security solutions to consider before building and managing an eCommerce website. For instance, OMG offers a multi-layered security infrastructure, with our online stores hosted on the Google Cloud Platform, a firewall that monitors incoming and outgoing network traffic, and a Team that monitors your stores around the clock.

It’s safe to say that your customer’s data is in good hands.

Portions of this blog were written by Lauren Seip of OMG.

We here at SWFL Marketing Group love to assist our customers in making meaningful connections with their audience, and we strive to help our customers invite, excite, recognize, and reward their clients! Let us help you Stand Up and Shine in your industry with logoed items that will make an impression.

We are available to our customers by phone, email, or at our physical location!

We look forward to assisting your organization with any upcoming marketing initiatives or special events!


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