Promotional products are an advertising medium like no other. Customized campaigns can reach your targeted audience (from one person to thousands) with a tangible product delivering your message. Research shows that six out of ten consumers keep this marketing message often delivered as a gift for up to 2 years. They are also a great marketing tool when you want to involve your audience. Here is a video showing a surprising reaction to a promotional t-shirt from someone who could buy the stadium he is in.
Tracking More Than Products: How Smart Tech and Sustainable Gifting Reflect Brand Responsibility
In an age where consumers are increasingly value-driven, your promotional strategy should do more than just get your name out there — it should reinforce
