At SWFL Marketing Group, we’re always looking for inspiration to help our clients grow—and few companies exemplify innovation like 3M.
In a recent case study, 3M shared how it reduced its sales cycle by over 60% by adopting new tools and streamlining
communication. Their success wasn’t due to doing more—it was due to doing things smarter. This mindset applies not just to enterprise sales, but to how brands connect with their clients and teams.
In a featured case study, a grocery store launched what they called the “Optimism
Campaign” using custom
printed Post-it® Super StickyNotes with short, uplifting messages like:
“You are doing gre
at today!” “Kindness is free, sprinkle it everywhere!”
These notes were placed in high-traffic areas of the store. From the entrance to the produce section—and the results were incredible.
What happened?
-
Shoppers reported feeling happier and more connected to the store experience
-
Employees felt more motivated and positive while at work
-
Several customers even shared the notes on social media, generating organic visibility
-
Some team members began writing and posting their own notes, creating a ripple effect of positivity
This story reinforces a key truth: people remember how you make them feel.
When it comes to promotional products, the same principle holds true: the right strategy makes all the difference.
Why Creative Gifting Isn’t Optional Anymore
According to industry research:
-
85% of consumers remember the advertiser who gave them a promotional product.
-
83% are more likely to do business with that brand.
-
And the average product is kept for over 8 months, providing long-term visibility and ROI.
But in a saturated market, the most effective gifts aren’t generic. They’re thoughtful, well-timed, and aligned with your brand values.
We help you find products that:
-
Spark conversations and build lasting impressions
-
Align with seasonal campaigns or industry trends
-
Add value for employees, clients, and prospects alike
Whether it’s a new employee welcome kit, a customer appreciation gift, or a campaign-specific giveaway, we ensure the product is as strategic as it is memorable.
Turning Inspiration into Action
Just like 3M adopted tools like Salesloft and AlphaSense to stay ahead, we help our clients embrace creativity to stand out.
For example:
-
A branded mini cooler for a summer promotion
-
A premium notebook + pen combo for onboarding new team members
-
A custom tech kit for thanking clients at year-end
We offer full-service support—from sourcing and branding to packaging and delivery—so you can focus on building relationships.
Plan Ahead. Stand Out. Stay Top of Mind.
Inventory, shipping timelines, and demand for top-tier items fluctuate quickly. The earlier you start browsing, the better your results will be.
Ready to explore branded products that reflect your brand’s unique message?
Start Browsing Products Now
Or Schedule a Consultation and we’ll help you build your gifting strategy step by step.
We’re here to make your brand memorable—one creative product at a time.
Let’s make your next campaign smarter, more personalized, and built for impact.
SWFL Marketing Group
Branded Products That Make a Difference
