When it’s hot and sunny outside, winter and the upcoming holidays can seem so far away. However, it’s not too early to start planning for the busiest time of the year. At Roberts Advertising, we recommend that our clients think three to four months in advance about their promotional items. That means that this is the perfect time to order your items for November, December and January.
Consider Your Needs
It’s easy to let the busyness of the holiday season sneak up on you, but you can reduce your stress level by thinking about your upcoming needs now. Gather your team, and make a list of any occasions from now through the end of the year that might require promotional items.
The needs will vary for each business, but some popular uses during the end of the year include:
- Holiday party favors
- Employee recognition awards
- Incentives for end of the year purchases
- Marketing items
Check Your Budget
Before you make big plans for the rest of the year, it’s a good idea to check your budget. If you have a good amount of funding left, you can purchase your promotional items in bulk to increase your savings.
If your funding is more limited, you’ll need to prioritize your promotional item spending. You don’t have to sacrifice quality to reduce your budget. Keep buying the high quality items your employees and customers expect, but make sure you don’t buy more items than you’ll actually use to decrease your costs.
One of the most fun things about promotional items is how many different ways they can be used. Instead of simply handing out items when you visit your next marketing event, start thinking of ways you can truly connect with your current customers and attract new ones using promotional items.
Surprise your loyal customers by giving them a promotional item for a holiday gift, or hold a referral contest with exciting incentives for the winners. The sky’s the limit when it comes to promotional items, so start getting creative and having fun with all the available options.
Ask for Advice
If you don’t know how to use promotional items effectively or you’re just confused by all the products available, Roberts Advertising is here to help. Our talented employees are knowledgeable about today’s most popular promotional items, so we can help you find a solution that meets your needs and your budget.
Don’t be afraid to ask for advice or seek professional assistance. We understand that looking at hundreds or even thousands of promotional products can be completely overwhelming, so we’ll present you with a few, easy to understand ideas that will work well for your business.
You don’t have to make big decisions alone when you harness the power of professional advice and assistance. Contact Roberts Advertising today to develop a promotional strategy that can increase your profits, attract new customers and increase customer loyalty. We look forward to working with you!