Understanding Color Terminology of Promotional Products

Some weird words are used in describing color when searching for promotional products. The phrases Pantone or CMYK may pop up. A Google search will throw RGB into the mix. Inhale, then exhale slowly as the difference between additive color and subtractive color is explained. Knowledge about PMS as it relates to this all will […]

2014 Resolution: Get Marketing Right Next Year!

Business owners and self-employed professionals have good news to look forward to in 2014. First of all, the United States economy is widely expected to continue its gradual improvement, which means that increased business activity can be expected. Second, marketing reports from recent years indicate that clients and customers have been responding favorably to promotional […]