Never Underestimate The Power of Branding – The Story Behind a 40 Year Old Brand

Everyone who’s been to New York City (and, honestly, probably a lot of people who haven’t) are familiar with the iconic “I Love New York” logo. It’s pretty much the most omnipresent tourist souvenir from the Big Apple, adorning T-shirts, mugs, sweatshirts, key chains, you name it. And it almost didn’t exist. To celebrate the […]

Ways to Grow Your Fort Myers Business – Turn Your Customers Into Salespeople

The recession, followed by the BP oil spill, severely affected businesses in the Southwest Florida and Fort Myers area. Small business owners, by nature, are a hardy breed. They know how to cut back and streamline processes to help their business run more efficiently. Of course, saving money is only part of the equation. In […]