Never Underestimate The Power of Branding – The Story Behind a 40 Year Old Brand
Everyone who’s been to New York City (and, honestly, probably a lot of people who haven’t) are familiar with the iconic “I Love New York” logo. It’s pretty much the most omnipresent tourist souvenir from the Big Apple, adorning T-shirts, mugs, sweatshirts, key chains, you name it. And it almost didn’t exist. To celebrate the […]
