Never Underestimate The Power of Branding – The Story Behind a 40 Year Old Brand

Everyone who’s been to New York City (and, honestly, probably a lot of people who haven’t) are familiar with the iconic “I Love New York” logo. It’s pretty much the most omnipresent tourist souvenir from the Big Apple, adorning T-shirts, mugs, sweatshirts, key chains, you name it. And it almost didn’t exist. To celebrate the […]

How to Match Promotional Products to the Business Cycle

One of the greatest advantages of promotional products is that they are very flexible in terms of how they fit within a marketing campaign. Many business owners order promotional products because they enjoy being in control of their design and distribution, but sometimes they forget to think about the message that these products may convey […]