A business card will display all of the contact information for an individual that is employed through a company. Having a business card is one of the most effective ways of leading potential customers right to you and your employer. Your card lets the customer know what services that you offer, so you will need less marketing skills. There are many things that you need to consider when designing your business card, so that it serves its purpose.
When designing your card, you will need to figure out its purpose and your main goal to attract new customers. Make sure to consider what information is really necessary such as your full name, your office number, cell phone number, fax number, email address, office address, your company name along with your company logo.
When you are going over your final draft, make sure that every thing is spelled correctly. Once it is printed, you will be stuck with whatever information that you provided. The last thing that you want is to end up with a business card with one less digit in your phone number. Before your final print, make sure to pick out quality paper or whatever other material you decide to use. Many individuals are purchasing the water resistant paper because it saves their cards from being damaged if they get wet.
You will want to describe your business in one short informative sentence to let the potential clients know what services that you have to offer them. They might not need you today but they may need you next month. You will want your personal business card to be stylish and worth remembering. Bright colors can make your business card look very distinctive and stand out compared to others. You have the free reign of which colors you choose, some people will use their company colors. Take caution with the colors and make sure that the colors don’t clash, you don’t want your card to look tacky. You want your card to offer that fresh original feel but also be very exciting at the same time. Think outside the box! Companies are now coming up with extremely creative ideas to stand out and make a statement. For example, what about a business card that has a bottle opener built in? That’s different! Recently, the Lego company had Lego business cards made for a few of their employees. Not your ordinary card…actual Lego figurines with the employee contact information on them. How cool is that? So, think about your company and what you do, who you target as customers and come up with something that will help you stand out in the crowd! Be creative! Ask the professionals at Roberts Advertising to help you come up with great ideas for new and innovative cards!