Understanding Color Terminology of Promotional Products

Some weird words are used in describing color when searching for promotional products. The phrases Pantone or CMYK may pop up. A Google search will throw RGB into the mix. Inhale, then exhale slowly as the difference between additive color and subtractive color is explained. Knowledge about PMS as it relates to this all will […]
You Too Can Have Creative Business Cards

A business card will display all of the contact information for an individual that is employed through a company. Having a business card is one of the most effective ways of leading potential customers right to you and your employer. Your card lets the customer know what services that you offer, so you will need […]
Tips for Printing on Promotional Items
Ordering promotional products is somewhat complicated. That is why Roberts Advertising does not allow purchases directly from the website. Choices can be made from hundreds of products and this can be overwhelming. Based on experience, the company’s focus is on personalized consultation. The company personally helps clients navigate through options and choose what works best […]
2014 Resolution: Get Marketing Right Next Year!
Business owners and self-employed professionals have good news to look forward to in 2014. First of all, the United States economy is widely expected to continue its gradual improvement, which means that increased business activity can be expected. Second, marketing reports from recent years indicate that clients and customers have been responding favorably to promotional […]
Appreciating Your Volunteers
Volunteering is an important part of our society. Many things wouldn’t be taken care of if it weren’t for volunteers in our community. A volunteer is a person who gives freely of their time in order to help someone, a cause or simply improve the quality of life for someone else. Being a volunteer makes […]
With Holiday Promotional Products, It’s the Thought that Counts
With the holiday season and its gift-giving custom almost upon us, is your Florida business ready to stand out from the rest? Christmas, Hanukkah, Kwanza, and New Year’s are perfect for companies to reach out to their clients and partners with best wishes and promotional products! The unfortunate fact about this season is that many […]
Using Marketing Techniques that Work
Combining Marketing Tactics into an Effective Strategy Most business owners today are constantly bombarded by messages about the importance of social media, the Internet and the power of digital marketing. Much about these new marketing channels is exciting and allows for new and effective sales techniques. It can’t be denied that some of these vehicles […]
Ways to Grow Your Fort Myers Business – Turn Your Customers Into Salespeople
The recession, followed by the BP oil spill, severely affected businesses in the Southwest Florida and Fort Myers area. Small business owners, by nature, are a hardy breed. They know how to cut back and streamline processes to help their business run more efficiently. Of course, saving money is only part of the equation. In […]
Let’s Go – Health and Wellness Promotional Products
Branded products are perfect for health and wellness campaigns. Whether it’s an event, a company initiative or a marketing campaign, these products will get your recipients moving. Karen Pahnke | (239) 437-4370 robadv.mypromohq.com