All About Signage – Fully Brand Your Business

SWFL Marketing Group has been this area’s custom logoed product advisor for over 30 years. This has been a challenging year for everyone, with the pandemic making in-person events and shopping nearly impossible for quite some time. Staying in front of your audience right now is more important than ever, with everything slowly beginning to […]

2021 Calendars

Calendars continue to be an incredibly useful tool in day-to-day life. Despite the popularity and sheer overwhelming amount of technology in our lives these days, physical calendars are still holding strong! So why not give your audience something they’ll love and use every day (with your logo on it)! Win-Win! While some individuals have never […]

Corporate Gift Giving

As we approach the 4th quarter and the holidays, a continuing pandemic, election season, and so many other challenging situations it is also the time for gratitude. Almost all of us living in beautiful Southwest Florida have so much to be thankful for, and one way many of our customers express gratitude is year-end gifts […]

Autumn In Florida

SWFL Marketing Group serves primarily Southwest Florida based businesses and organizations. The cooler Autumn weather will be arriving soon and is welcome by all who live here! Our out of area visitors will soon be arriving in flocks to experience our beautiful weather. Our customers often ask us for ideas for gifts for their audience, […]

Prepare for Halloween!

Halloween is a huge industry in the United States, with spending reaching into the billions every year! The National Retail Federation (NRF) estimates that $8.8 Billion dollars was spent in 2019, with individual shoppers spending approximately $86.27 each (National Retail Federation, 2019). 68% of Americans celebrate every year, with 37% of those planning to start shopping […]

The Importance of Apparel

This week’s blog is about the importance of creating a brand using the clothing and presentation of your employees! Our role is to support our customers and a key area of that is branding! Apparel, uniforms, and accessories are a huge part of the promotional products industry, and a huge part of building a professional […]

All About Tech!

With so many people working from home, everyone is using personal laptops and personal technology. Why not give those personal items your brand? Give branded laptop camera covers, Tech Tattoos, Pop Sockets, or one of many of the Tech Accessories available! Whether your company has employees that are now working remotely, or if you have […]

Working from home- It doesn’t have to be a nightmare!

Remote working can be difficult, especially due to the Corona Virus pandemic. The amount of employees working from home has risen drastically since March and it is estimated that 56% of the U.S. workforce holds a job that is compatible (at least partially) with remote work. Currently, only 3.6% of the employee workforce works at […]

Promotion From Afar

As your advisor in custom logoed merchandise, apparel, and promotional products we want to make sure we help our businesses stay in front of their audience. This year has been challenging for us and many of our customers. As professionals, we need to keep our customers busy by having them use the most effective marketing […]

Innovative PPE Items

PPE has been at the forefront of most everyone’s minds since the beginning of the COVID-19 pandemic. While the standard masks, face shields, and gaiters have won significant favor, we’ve also seen plenty of innovative new items from suppliers throughout the industry. The following products are among the most inventive ones we have come across, […]